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URBAN ART: EXPANDING THE LIMITS OF CONTEMPORARY EXPRESSION

Creativity has always been a crucial element of Hennessy’s DNA. We see it as a pure expression of freedom. That is why we have a long history of supporting all forms of artistic creativity, including contemporary urban art.

Creativity has always been a crucial element of Hennessy’s DNA. We see it as a pure expression of freedom. That is why we have a long history of supporting all forms of artistic creativity, including contemporary urban art.

Decades after underground art started making its way above ground – at once narrowly and too broadly labeled as ‘street’ art - contemporary urban art challenges our notions of what city living is and looks like. Urban art is defined by those making it – transforming the chaos around them into beauty – and by their lack of access to the mainstream art world. But it did the work. And this multi-cultural, multi-disciplinary movement took its rightful place as an inspiring, respected genre recognised by dealers, collectors, and the press as one of the most important, innovative art movements of the 21st century.

URBAN ART

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URBAN ART: EXPANDING THE LIMITS OF CONTEMPORARY EXPRESSION
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Universal Personhood by Vhils & Shepard Fairey (photo credit: Jon Furlong)

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Chaos by AkaCorleone (photo credit: Target)
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Chaos by AkaCorleone (photo credit: Target)

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ADAPTA by Add Fuel (photo credit: Add Fuel)
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ADAPTA by Add Fuel (photo credit: Add Fuel)

Lisbon-based Underdogs has leveled the playing field for urban artists. A gallery, public art programmer, publisher, and advocate, they have impacted the art world, making creators’ oeuvres accessible.

Hennessy proudly supports Underdogs as they celebrate 10 years of shining the spotlight on urban art with a limited-edition book "Underdogs Artists – a decade [2010-2020]". This retrospective elevates the work of more than 150 artists and collectives – both Portuguese and international – with whom Underdogs has collaborated.

THE UNDERDOGS GALLERY

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Slit by Heather Benjamin (photo credit: Bruno Lopes)
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Slit by Heather Benjamin (photo credit: Bruno Lopes)

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The Border by JonOne (photo credit: Bruno Lopes)
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The Border by JonOne (photo credit: Bruno Lopes)

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Nha Fala by Abdel Queta Tavares (photo credit: César Reis)
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Nha Fala by Abdel Queta Tavares (photo credit: César Reis)

Not just a celebration of art, "Underdogs Artists – a decade [2010-2020]" is a labour of love. In 358 pages, and 569 exquisitely reproduced photographs, the book covers a ten-year period coloured by Underdogs’ love for urban art and dedicated support for those creating it. Established artists – like Shepard Fairey, with whom Hennessy has collaborated, New York-based Iranian artists Icy and Sot, and Vhils, an Underdogs founder and Hennessy limited edition carafe designer – share space with up and coming talents. It commemorates contemporary art at its indie finest.

Artistic expression on the streets of Portugal

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Rise Above Soldier by Shepard Fairey (photo credit: Jon Furlong)
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Rise Above Soldier by Shepard Fairey (photo credit: Jon Furlong)

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Untitled by Vhils & PixelPancho (photo credit: Alexander Silva)
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Untitled by Vhils & PixelPancho (photo credit: PixelPancho)

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Opticromia para Lisboa by Felipe Pantone (photo credit: José Pando Lucas)
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Opticromia para Lisboa by Felipe Pantone (photo credit: José Pando Lucas)

Hennessy Very Special (V.S) is one of the most popular cognacs in the world. Matured in new oak barrels, Hennessy V.S is bold and fragrant. Its beguiling character is uniquely Hennessy, a timeless choice with an intensity all its own. Hennessy V.S offers toasted and fruit notes, with a rich, clearly defined palate and a welcoming exuberance.

Hennessy V.S expresses its vibrant and dynamic personality through unique artist partnerships and annual limited editions. Easy to enjoy, it’s a perfect cognac for high-energy occasions and sharing the moment.

The round and robust flavours of Hennessy V.S make it very versatile and ideal for any cocktail possibility, from classic recipes and sophisticated cocktail creations to easy mixed drinks.